Search Engine Optimization Guide for Beginners - Content is King

How often do we see a site which has little or no relevant content? Everyone must have heard “Content is the King” phrase. Yes, it's an oft repeated and very clichéd but the fact is that it is important for a very good reason. A site with useful, relevant and compelling content is more likely to influence your websites rankings in search Engines than any other factor. Users will flock to a site again and again, which has a good content. They will recommend others to do so by putting up backlinks, by bookmarking, by social media sites, forums or simply word of mouth. Come to think of it like a great movie. Yes, good marketing and publicity helps but what makes viewers come back again and again to theatres to watch the movie again is its content. This human behavior is replicated everywhere.

If a website is offering great information or some kind of service, then users would like to take advantage of it, become its member. Perhaps a blogger may post its reference on his/her next post and so on.

So what are things we have to keep in mind while writing content for a website?

1) Easy to read and follow: The website should have lucid and easy to read content which makes it available to a larger demography. Spelling and grammatical mistakes may tarnish the reputation, so avoid them. Many sites have text embedded in images; this can make it unreadable to search engines.

2) Focused, Organized: The content should be focused on a particular topic. Different sections should be organized such that users can easily access the content. Web pages with large content may be broken down in to pages with clear navigation. Titles, Headings, Bold, italics, tables, paragraphs and bullets should be used to make content understandable.

3) Use relevant language and phrases: Different users usually search for different phrases. An insider in any particular industry may use technical terms which may be Latin to an end user. Use words that match your audience. Still better, make content with an aim to help every section of demography.

4) Fresh & Unique: This is very vital. Make sure that your site is regularly updated with unique content. The content should not be plagiarized from other sources. It's unethical and is frowned upon by internet community. Good reputation cannot be built upon poor quality website.

5) Useful content & services: A website that provides useful content like Wikipedia or services like Yahoo's mail is more likely to be successful. Your website can also provide some useful content or services (though understandably on a smaller scale than Wikipedia or yahoo) and can get popular quickly then it's competitors.

6) Aim at users: Many webmasters design/develop a site and its content with sole aim at attracting search engines. They stuff keywords within the content which makes it quite unintelligible to a human reader. Many insert hidden text only for search engines. These actions may backfire. Your site should target the human reader first and at the same time make it accessible to search engines also.

Looking for a sophisticated approach to strengthening your brand using SEO? contact Enovabiz Solutions today!
Dallas SEO Company / Arizona SEO Services

Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Phoenix SEO Services, Website Promotion in Arizona. For exclusive SEO Services in Dallas contact us now. Our SEO packages suit every budget and business.

Search Engine Optimization Guide for Beginners – Navigate your Way to Success

The navigation of a website is an important aspect. A site with easy and intuitive navigation structure allows the site visitors to easily find and reach the pages that they want. Apart from it's implication in User Interface, it also assists search engines in figuring out which pages are important. Search Engines mainly base their search results on a page level but they also like to take a macro site level view of page's importance. All sites have a home page/index page which is the main page of a site and as the term suggests is the page which is most frequented by visitors. Home page also serves as the base from where visitors are directed to various other sections of the website.

A webmaster must strive to create a naturally flowing and intuitive hierarchy. The user should be able to navigate easily from page to page and section to section. Webmaster should avoid complex webs of internal links in which every page is linked to every page. “Breadcrumbs” – a row of internal links located at top or bottom of site should be used effectively to enable the site visitor to navigate back to main section or home page. Use text links as much as possible as they can be read easily by search engines. Webmasters are also advised to have useful 404 page that guides the user back to a relevant section or page with a link back the home page in case site visitor encounters a broken link or types in an incorrect URL. Generic messages like “page not found” should be avoided and appropriate messages should be used. Also, 404 custom pages should have same look and feel as rest of the website.

Small sites generally have a small number of pages. For a website with lot of content and subject matter, it may be better to divide each subject and its matter in to separate web pages. In ecommerce sites, there are usually hundreds of categories, sub categories and numerous products. In such cases, the site structure may have different directories and pages for each of them. This is will provide logical and physical hierarchy in a site.

A home page may not have (and is not advisable also) to have links to all the pages of a site. In such cases to ensure that visitors and search engine bots are able to know what all pages are there in the website and effectively navigate to pages of their choices, along with a navigation menu, a sitemap is also provided. A sitemap is a webpage that shows the structure of a website and has a hierarchical listing of all the pages. A sitemap has very important implications for Search Engine Optimization. Search Engine bots while visiting a sitemap is able to get a listing of all pages and hence crawl all the web pages. Site visitors can also use sitemap to access in case of difficult in navigation. A sitemap is primarily for human consumption.

An XML Sitemap with a standard defined by Google has also been introduced, which makes it easier for Google bots to crawl through your site.

Sitemaps should be kept up to date to avoid any broken links.

Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Arizona SEO Services, Phoenix SEO Solutions and online marketing. For exclusive Dallas SEO Services contact us now. Our SEO packages suit every budget and business. And we DELIVER!

How to Detect Fake SEO Consultants

How to Detect Fake SEO Consultants



Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive SEO Services in Arizona and Phoenix SEO Solutions and online marketing. For exclusive SEO Services in Dallas contact us now. Our SEO packages suit every budget and business. And we DELIVER!

Search Engine Optimization Guide for beginners – URL Structure

Continuing the series on Search Engine Optimization guide for beginners, in this article we will explain how proper URL structure can improve the site's chances of ranking higher in Google and other search engines.

By creating descriptive categories and filenames for the web pages of your website, you not only keep the site better organized and systematic, but it can also benefit you in terms of good rankings on Google for your keywords. Since the search engine bots can easily crawl your organized website, search engines will be able to glean much more information from your site. Webmaster can also create search engine friendly URLs. These URLs are not only more legible and easier to understand, but also are better for those who want to place your webpage link on their website. Long and cryptic page names may put off or scare visitors. Page names (URLs) like these can be confusing and intimidating and don't serve any purpose. Such URLS are difficult to remember. A small % of users always try to go a particular website by recalling its name. But in these scenarios, your URL may elude his/her memory. Many times these long URLs are shortened due to ignorance of a user or shortage of space like in twitter where the number of characters that can be entered is limited. In these cases, the link is broken. Sometimes, the URL itself is used as anchor text, if the URL contains relevant keywords, it will assist user and search engine bots in determining the true nature and substance of the web page. This is much better than an unintelligible URL with loads of parameters which does not help in any way in improving your rankings.

Also, in search engine search results pages, just below the webpage's title and description snippet, the URL to the webpage is provided. And if the search query matches the words in the URL, then those words appear in bold. This immediately signals to the user making the search that this page is relevant.

Webmaster should avoid URLs with unnecessary session IDs and parameters. While adding keywords to URL is a good idea, don't go overboard with it. A simple and intuitive directory structure also helps bots. Avoid deep nested subdirectories and also keep name of the directories relevant.

Search Engines are getting sophisticated with each passing days and unlike in earlier days, they can now crawl pages with any kind of URL structure – simple or complex. But it's in webmaster's interest to keep the URL as simple and relevant as possible. Few minutes and bit of care in selecting and making search engine friendly URL can help both users and search engines in long run. This can also be done using URL rewriting technique in case of dynamically generated web pages.

Adhering to above mentioned guidelines can benefit any webmaster in more than one way. User Interaction ease as well as benefits from better rankings makes these suggestions important in today's highly competitive business scenario. So be wise.

Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Arizona SEO Services and online marketing. For exclusive Dallas SEO Services contact us now. Our SEO packages suit every budget and business. And we DELIVER!

SEO Guide for Beginners - Meta Tags

Continuing on our series on SEO for beginners, we will discuss Meta tags. Hypertext Markup Language or HTML lets author of a webpage specify more details about the document rather than the document content itself using Meta data.

The information that is in the Meta data is used by search engines like Google to update their database. Search Engines figure out that a webpage is related to some keywords and when someone searches for a particular keyword, s/he will be able to find this page in SERPs. The Meta tags are generally located near the top of the HTML document inside the Header tag.

According to W3C, “Each META element specifies a property/value pair. The name attribute identifies the property and the content attribute specifies the property's value.”

There are many types of Meta tags. But the two most crucial Meta tag for search engine indexing are the keywords and the description Meta tags. The Meta tag – “keywords” lists the keywords or key phrases that best describe the contents of the webpage in question.

In context of Google the dominant search engine, “Description” Meta tag is even more important and relevant. A webpage's “description” Meta tag provides Google and other search engines a summary of what the webpage is all about. Unlike a page's title which should ideally consist of few words, a description Meta tag can be a sentence or even short paragraph. The reason the Description Meta tag is important is because Google may decide to use it as a snippet for your pages when showing your site's listing on search results. In case, Google search engine notices that your page text content is more relevant to the user's query then Google may show that snippet from the webpage's text content. So it's advisable that webmasters and SEO consultants make the best use of this tag. A well written Meta tag can also make a difference to page rankings.

Also, when a user searches for a keyword in Google search engine, the results show description tag with keywords in bold. This immediately gives searcher clues if the result has the matching keywords and if it is relevant. A proper Meta tag may also results in higher click through and hence more traffic.

Few points should be kept I mind while creating meta tag description. Describe the page accurately in the description tag. Description Meta tag helps both search engines and user alike so it should match your site's content and title. Avoid generic or default description provided by WYSIWYG editors. Never add unrelated description, this is spamming and Search Engines may not take it lightly. Also, always create unique description Meta tags for all pages of the website.

To check if your description Meta tags conform to Google's guidelines, Google provides Webmaster Tools provides a content analysis section that analyses and points out if any description Meta tags is too short, long, or duplicated too many times across the website.

Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Arizona SEO Services and online marketing. For exclusive Dallas SEO Services contact us now. Our SEO packages suit every budget and business. And we DELIVER!

Search Engine Optimization Guide for Beginners

Search Engine Optimization is a topic that confounds beginners and advance web designers alike. Even after been around for so many years, a lot of web designers are still clueless about various factors affecting a website's Google rankings. Here is basic information on a very important aspect of Search Engine Optimization: Title tag.

Title Tag is one of the most crucial factors in achieving high search engine rankings especially in Google. Title tag plays an important role in usability of a website, therefore, search engines have placed so much premium on this oft forgotten element of a webpage. Many times placing the right title tags of your website pages can often generate quick and appreciable differences to your rankings on Google and other search engines. Moreover, because the text in the title tag is what appears in the Anchor text on the search engine results pages (SERPs), changing them may result in more traffic to your site.

According to w3c:

“The TITLE tag defines the title of the document.
The title element is required in all HTML/XHTML documents.

The title element:

-defines a title in the browser toolbar.
-provides a title for the page when it is added to favorites.
-displays a title for the page in search-engine results.”

So, it's the Title of the document. That gives pretty good indication about the value of this tag.

Most of the times in website pages, a title tag has “Untitled” in it as text. That's almost criminal! This kind of title gives neither the user nor the search engines any idea of what the page is about. It's not difficult to imagine that such pages will very rarely attain any kind of top rankings in Google and other search engines for any of its keywords.

The number one rule while creating title tag for your website pages is – Title tags should be unique, accurate and relevant. The TITLE tag should be placed within the HEAD tag of a website page. Also, you should create a unique title for each page on your site, which helps Google know how the page is different from the others on your site. Avoid same title tags throughout the site. It will confuse the search engines and it may harm your website's prospects on search engine results pages.

The title for your website's homepage can have the name of your website or company name. It should include other important information like you services, products and the location of the business or where your services are offered.

Make a title that clearly showcases the topic of the webpage content. You should strictly avoid choosing a title that are irrelevant and have no relation to the content on the page. Search engines may see that as an attempt to spam them and penalize your site accordingly. Generally, try using brief, but descriptive titles. Long titles won't be beneficial since Google will only consider a portion of it and show the same in its search result.

Enovabiz Solutions is a professional SEO Company in Mexico offering SEO consultancy and online marketing services to realtor and real estate agnets all over the world. We provide exclusive SEO Services in Arizona, Tucson SEO and Phoenix SEO to all areas of Arizona. Our SEO packages suit every budget and business. And we DELIVER!

Mexico's No. 1 SEO Company in Tucson with a Bang

Enovabiz Solutions, premier SEO Comapny in Mexico has started serving the area of Tucson, Arizona. Within a short span, Enovabiz has acquired a new client, which is a well known Tucson Real Estate website www.thetucsonexperts.com . And in just one month, the website has seen dramatic improvements in it's rankings on major search engines.

For last 3 years, Enovabiz Solutions has helped its Mexican clients achieve highest possible ranks in Google. Its client list includes major Mexican real estate and property management companies like Realty Executives Mexico, Seaside Mexico, and Casa Valerie.

Enovabiz Solutions as a specialist Organic Search Engine Optimization company provides a full range of services like content optimization, link building, social media optimization and much more. The most compelling features of Enovabiz Solution's success is its 100% success rate and long term search engine placements.

The major benefits of opting for Enovabiz's affordable SEO packages are:

Increase in Targeted Traffic : Organic SEO is aimed at improving search engine ranking of a website for important & relevant keywords. As the rank of the website on Google increases, so does the traffic of people searching for products/services related to those particular keywords.

Increase in Sales : Since, Natural Search Engine Optimization means higher traffic and increase usability, sales from a website are bound to increase.

Long Term Results : Organic Search Engine Optimization gives results which persist even when Organic SEO activities have stopped. Search Engines reward sites which are properly optimized. This is sharp contrast to other modes of web promotion like PPC which lasts as long as the budget lasts.

High ROI (Return on Income): Owing to their nature of activities and results, ethical organic SEO results, have time and again proven to be give more ROI then advertisements and PPC.

Brand Building : Any company can aim for top ranks in Google and other search Engines through Organic SEO. Websites having high ranks are perceived to be industry leaders by people.

Accessibility & Usability : Natural SEO makes websites accessible and usable for website users.

Enovabiz's SEO packages have been designed to cater to the needs and budget of clients. These packages ensure that small, medium and as well as big enterprises can take benefit of entire range of Enovabiz's specialized search engine optimization packages at a very economical price.

The Bottom line is when it comes to Real Estate Search Engine Optimization and consulting, there is no one better than Enovabiz Solutions.
Enovabiz Solutions has an enviable track record of quick turnaround and results in the shortest span for even the most competitive keywords. The keywords include real estate, rental vacation, law related keywords.
If your website needs a boost in Google rankings & traffic and enjoy same success as other satisfied clients of Enovabiz Solutions have witnessed, then contact us today and see for yourself what we can do for you and your website.

Enovabiz Solutions is a professional SEO Company in Mexico offering SEO consultancy and online marketing services to realtor and real estate agnets all over the world. We provide exclusive SEO Services in Tucson, Arizona SEO Company and Phoenix SEO, to all areas of Arizona. Our SEO packages suit every budget and business. And we DELIVER !