Not many website owners have a clue about what goes into the development of a website. Most of them if not all do not know how a website should function and how it can bring increased traffic and sales. Internet is full of either shoddy websites that scream "unprofessionalism". Such sites convey a message that the company is not too concerned about its online identity and may not take its clients seriously. On the other hand we have websites that are too decked up and flashy putting even a Christmas tress to shame. These sites have all the whistles and bells but forget that the website has to perform a function. The function may be to inform the site visitors or sell services and products. These websites forget usability and end up turning away their potential clients and buyers. Here are some tips for website owners that can help while getting a website designed by a Website Design Company.
1) Simple is Beautiful: Creating a simple website can be very complex. A website should have a clear and professional design. The message that you want to convey about your company, services or products should be immediately discernible. Avoid animations. They take time to load (may not even load in all browsers) and distract viewers. Call to actions should be very apparent and compelling.
2) Ease of Navigation. Fancy and hard to use menus can be disastrous. If your goal is to get business from your website then make it easy for visitors to navigate your site. Clever menus can put off users and even search engines. Do not use flash based and JavaScript based menus. These cannot be read by search engines and hence can adversely affect your website's ranks in search engines.
3) Contact Information: Most of the times you want your website visitors to pick up the phone and call you up immediately. Place phone numbers and address in very visible areas and on almost all pages of the website.
4) Contact Forms: Many times, you want site visitors to fill out detailed forms with information about their requirements. Have forms that are easy to find and use. Make sure that forms are working. Nothing is worse than filling out long forms and encountering error on submitting it. A failed submission may mean a lost sales opportunity.
5) No Broken Links: Broken links and pages look very unprofessional. A user may turn away from your website on seeing a broken page.
6) Test for all Browsers: All browsers differ in the way they display websites. So ensure that your website looks and performs the same in all browsers.
7) Make Website Search Engine Friendly: A major portion of traffic comes from search engines like Google. Your site will get traffic when it ranks in top pages of Google for relevant keywords and phrases. And ranking is not achieved accidently especially for highly competitive keywords. A website should have proper on page Search Engine Optimization in place. A website should be search engine friendly and efforts to make it such should be made in design phase itself.
A website should be primarily aimed at effectively conveying your business message and getting users to buy your services and products. And hence, a professionally designed website rather than a flashy website should be the ultimate goal.
Enovabiz Solutions is a Web Design Company India offering Website Design services, Web Development, ASP.Net development, Cloud Computing, Multimedia, Brochure Design, Logo Design. Our SEO Company India also offer SEO Services, and online marketing at very affordable prices.
Tuesday, March 15, 2011
Friday, March 11, 2011
6 Easy Steps to a Great Website
For a successful website, a tried and tested Website Design process is very critical. A website design process involves many phases from initial information gathering to final maintenance. Though, website design process may vary depending on website requirements, there are some fundamental steps that need to be adhered.
1) Information Gathering: The first phase is to gather as much information about the website that needs to be developed. As a web designer you should have a clear idea of what is the purpose of the website. Is it to sell products/services or disseminate information or something else? A website should have a goal. Does a company wants to sell products online or just wants an online presence?
A crucial piece of the puzzle is the audience that needs to be targeted. Getting demography wrong can derail any Website Design process. A good idea about the targeted audience can tell you lot about what kind of design style should be followed.
2) Planning: Once you have gathered all the information you need, you need to plan for the website. A sitemap should be developed in this phase. All the sections and pages should be identified. In this phase the technologies to be adopted are also decided.
3) Website Design: Drawing upon the information gathered till now, the design of the website is decided in this phase. Prototypes are designed by the web designer according to the purpose, goal and demography of the website. The designs are sent over to the client for feedback and approvals. Views and ideas are exchanged. Once, the design has been approved, the final layout is agreed upon.
4) Website Development: In this phase the website is created from the prototype. A functional site is created with all the pages starting from the home page and then inner pages. Flash, forms, menu, CMS, shopping cart and other functionalities that are needed are also developed in this phase. The content for the website is also placed in all pages with proper formatting. Throughout is process, the test site should be ideally viewable to the client for suggestions and feedback.
5) Testing and Delivery: Once the website has been designed and developed, it needs to be tested. Cross browser compatibility issues, form functionalities and scripts are tested. Website's CSS is also validated for any errors. A through check is made for any broken links, missing pages and images. Once, this is completed, client gives consent upon his satisfaction. After this stage, the website is launched on the actual server and tested again.
6) Maintenance: Website needs to be constantly updated. Content, sections, pages, special offers, news and products are to be added or edited on a regular basis. If a site is CMS based then the job of a web designer may get diminish a great deal. But if the client wants the web designer to handle then maintenance contract can be agreed upon in which the web designer is responsible for any updates to the site.
Enovabiz Solutions is an India based Web Design Company offering Website Design Services, Web Development, ASP.Net development, Cloud Computing, Multimedia, Brochure Design, Logo Design, Web Design Development, and SEO at a very affordable prices.
1) Information Gathering: The first phase is to gather as much information about the website that needs to be developed. As a web designer you should have a clear idea of what is the purpose of the website. Is it to sell products/services or disseminate information or something else? A website should have a goal. Does a company wants to sell products online or just wants an online presence?
A crucial piece of the puzzle is the audience that needs to be targeted. Getting demography wrong can derail any Website Design process. A good idea about the targeted audience can tell you lot about what kind of design style should be followed.
2) Planning: Once you have gathered all the information you need, you need to plan for the website. A sitemap should be developed in this phase. All the sections and pages should be identified. In this phase the technologies to be adopted are also decided.
3) Website Design: Drawing upon the information gathered till now, the design of the website is decided in this phase. Prototypes are designed by the web designer according to the purpose, goal and demography of the website. The designs are sent over to the client for feedback and approvals. Views and ideas are exchanged. Once, the design has been approved, the final layout is agreed upon.
4) Website Development: In this phase the website is created from the prototype. A functional site is created with all the pages starting from the home page and then inner pages. Flash, forms, menu, CMS, shopping cart and other functionalities that are needed are also developed in this phase. The content for the website is also placed in all pages with proper formatting. Throughout is process, the test site should be ideally viewable to the client for suggestions and feedback.
5) Testing and Delivery: Once the website has been designed and developed, it needs to be tested. Cross browser compatibility issues, form functionalities and scripts are tested. Website's CSS is also validated for any errors. A through check is made for any broken links, missing pages and images. Once, this is completed, client gives consent upon his satisfaction. After this stage, the website is launched on the actual server and tested again.
6) Maintenance: Website needs to be constantly updated. Content, sections, pages, special offers, news and products are to be added or edited on a regular basis. If a site is CMS based then the job of a web designer may get diminish a great deal. But if the client wants the web designer to handle then maintenance contract can be agreed upon in which the web designer is responsible for any updates to the site.
Enovabiz Solutions is an India based Web Design Company offering Website Design Services, Web Development, ASP.Net development, Cloud Computing, Multimedia, Brochure Design, Logo Design, Web Design Development, and SEO at a very affordable prices.
Tuesday, February 22, 2011
When Organic SEO is not really Organic
Normally, Organic SEO refers to search engine optimization efforts that result in traffic from search engine results i.e. non-sponsored results. But there are some finer distinctions to be made when the methodologies to achieve these results are taken in to account. Many SEO companies take help of black hat techniques to achieve higher search engine rankings. Black hat are those techniques which are aimed at exploiting loopholes in search engine algorithms and trying to game them. These techniques almost always violate guidelines given by search engines. Results achieved by black hat SEO techniques do not last long as search engines wise up to the fact that some SEO consultants are trying to game the search algorithms. Many times, sites indulging in black hat SEO are penalized and are banned from search results altogether. This can be a serious blow to a website. Today we will discuss what separates “Real Organic SEO” from “Fake Organic SEO”
A SEO company which believes in real organic SEO will place very high premium on creating a site that is useful for users and visitors. Such sites without exception are placed at the top of search results. Whereas, sites which have been propped up by SEO techniques aimed at gaming an algorithm though successful in shorter run, find them in internet black hole whenever search engines update their algorithms. Search engines frequently update their algorithms so that their search results are genuine and helpful to searchers. The search results should be most relevant and authentic. Black hat SEO practitioner spam search results for the benefit of their websites, however, during these updates such sites are weeded out.
Real organic SEO consultants know that for a website to be truly popular, it needs to be informative and be a valuable resource for its user. Wikipedia, Facebook and twitter are testimony to this fact. These sites serve very valuable function and hence are extremely popular without need of any SEO. Now, you will ask how this can be relevant to small websites such as a site for plumbing company. A website for a plumbing company can have informative articles about Do it yourself, common symptoms, tips and maintenance advices etc. Visitors as well as search engines will see this website as a resource and hence its chances of good search results is much high. Not only this several blogs and website will link to this website as this is a website with valuable information. This will mean free highly relevant inbound links which are so crucial for higher rankings. Such sites will always be on top regardless of algorithm updates.
On the opposite spectrum a SEO company may plan campaign which only involves getting reciprocal links through links exchange, one way links through paid links, keyword stuffing. There is no arguing the fact that they will get results but come the next Google update, these SEO consultants will be biting their nails in anticipation. Only if they are even concentrated half their efforts on improving the content of their website.
In short, a website with good and relevant content will attract inbound links. Such website are viewed as an authority and a resource and hence do not have to resort to black hat SEO tactics for short term gains.
Enovabiz Solutions is a leading Website Design India Firm specializing in Web Development, ASP.Net development, Cloud Computing, Multimedia, Brochure Design and Logo Design. Our SEO Company India also offers affordable SEO Services
A SEO company which believes in real organic SEO will place very high premium on creating a site that is useful for users and visitors. Such sites without exception are placed at the top of search results. Whereas, sites which have been propped up by SEO techniques aimed at gaming an algorithm though successful in shorter run, find them in internet black hole whenever search engines update their algorithms. Search engines frequently update their algorithms so that their search results are genuine and helpful to searchers. The search results should be most relevant and authentic. Black hat SEO practitioner spam search results for the benefit of their websites, however, during these updates such sites are weeded out.
Real organic SEO consultants know that for a website to be truly popular, it needs to be informative and be a valuable resource for its user. Wikipedia, Facebook and twitter are testimony to this fact. These sites serve very valuable function and hence are extremely popular without need of any SEO. Now, you will ask how this can be relevant to small websites such as a site for plumbing company. A website for a plumbing company can have informative articles about Do it yourself, common symptoms, tips and maintenance advices etc. Visitors as well as search engines will see this website as a resource and hence its chances of good search results is much high. Not only this several blogs and website will link to this website as this is a website with valuable information. This will mean free highly relevant inbound links which are so crucial for higher rankings. Such sites will always be on top regardless of algorithm updates.
On the opposite spectrum a SEO company may plan campaign which only involves getting reciprocal links through links exchange, one way links through paid links, keyword stuffing. There is no arguing the fact that they will get results but come the next Google update, these SEO consultants will be biting their nails in anticipation. Only if they are even concentrated half their efforts on improving the content of their website.
In short, a website with good and relevant content will attract inbound links. Such website are viewed as an authority and a resource and hence do not have to resort to black hat SEO tactics for short term gains.
Enovabiz Solutions is a leading Website Design India Firm specializing in Web Development, ASP.Net development, Cloud Computing, Multimedia, Brochure Design and Logo Design. Our SEO Company India also offers affordable SEO Services
Monday, February 21, 2011
How to evaluate your website design cost?
Every website and client is different. Each has their own specifications and budget constraint. So how do you know how much a website should cost? To compound the confusion, each web designer employs different methods to evaluate the cost of designing a website. Industry uses few ways of determining the price of a website. These are as below:
1) Hourly rates: A way very commonly used freelance web designers. Hourly charges vary a great deal depending upon the country, experience and skills. Whatever be the rates, it is very essential to find out how many hours your website will take and the capabilities of the web designer. A web designer who charges less may not have adequate experience or skills. Check out their past works and evaluate if what they are charging is justified or not.
2) Per project rates: Many web design companies quote per project rates after evaluating your requirements. They will quote for all sections of the website individually with list of features and specifications for each. Before hiring a web design firm, make sure all requirements and deliverables have been agreed upon by both parties.
3) Package rates: Many web designers have different packages which cater to different complexity of websites. For people who need a basic web design, a basic package is suggested. Different packages have different features and cater to clients with varied requirements and budgets. If the client needs any specific features not in the list, s/he may order it for an additional price. If you veer to go for a package, just make sure that you do not get a non-unique pre-made website. A website should have a different look and feel from the rest and represent your business values.
4) Per page rates: This kind of pricing is generally used by novice designers and in cases where just basic website has to be developed.
If you want to get a website designed and do not have much clue on how to figure how much your website will cost, you can send your request for proposal to various web design firms. After assessing their quotes and abilities, you can select the web design firm best suited to you. Another way is to submit your project to freelancing sites. The main drawback is that many freelancers may quote absurdly low to grab a project. A client may be tempted to hire the cheapest designer who will then cut corner to keep his costs low. In the end your website may not turn out as promised. Always remember the adage “you get what you pay for”. Don’t get lured by low prices and always judge a designer by his past track record.
Enovabiz Solutions is a leading Website Design India Firm specializing in Web Development, ASP.Net development, Cloud Computing, Multimedia, Brochure Design and Logo Design. Our SEO Company India also offers affordable SEO Services.
1) Hourly rates: A way very commonly used freelance web designers. Hourly charges vary a great deal depending upon the country, experience and skills. Whatever be the rates, it is very essential to find out how many hours your website will take and the capabilities of the web designer. A web designer who charges less may not have adequate experience or skills. Check out their past works and evaluate if what they are charging is justified or not.
2) Per project rates: Many web design companies quote per project rates after evaluating your requirements. They will quote for all sections of the website individually with list of features and specifications for each. Before hiring a web design firm, make sure all requirements and deliverables have been agreed upon by both parties.
3) Package rates: Many web designers have different packages which cater to different complexity of websites. For people who need a basic web design, a basic package is suggested. Different packages have different features and cater to clients with varied requirements and budgets. If the client needs any specific features not in the list, s/he may order it for an additional price. If you veer to go for a package, just make sure that you do not get a non-unique pre-made website. A website should have a different look and feel from the rest and represent your business values.
4) Per page rates: This kind of pricing is generally used by novice designers and in cases where just basic website has to be developed.
If you want to get a website designed and do not have much clue on how to figure how much your website will cost, you can send your request for proposal to various web design firms. After assessing their quotes and abilities, you can select the web design firm best suited to you. Another way is to submit your project to freelancing sites. The main drawback is that many freelancers may quote absurdly low to grab a project. A client may be tempted to hire the cheapest designer who will then cut corner to keep his costs low. In the end your website may not turn out as promised. Always remember the adage “you get what you pay for”. Don’t get lured by low prices and always judge a designer by his past track record.
Enovabiz Solutions is a leading Website Design India Firm specializing in Web Development, ASP.Net development, Cloud Computing, Multimedia, Brochure Design and Logo Design. Our SEO Company India also offers affordable SEO Services.
5 Goals a Web Design Should Accomplish
A website is the doorway to your business on internet. Its importance in today’s world cannot be over emphasized. A website is perhaps the most accessible way for a customer to find your business. While designing a website a lot of things have to be factored in to make sure that the final website is able to fulfill functions that it is meant to. Almost all website design process involves same steps and lifecycle. Most of the sites follow same patterns and designs. But each website has to be designed with specific goals in mind. And here they differentiate form each other. Two websites may have structure but may radically differ in use of colors, font and images. A web designer has to have some goals in mind irrespective of the theme of the website and stick to them to deliver a website that works! Some of these goals are as follows:
1) Beautiful + User Friendly Site: A myth has creeped-in web designing world. Many web designers are of opinion that a functional site cannot be beautiful and vice versa. In their quest for a pretty site they sacrifice functionality and vice versa. I am of the opinion that this is a lazy approach and a website can be user friendly as well beautiful. A little bit more thought and planned approach can help in fulfilling both needs. An aesthetic site can be user friendly.
2) Design for site’s audience: A gaming website been developed for kids will be different from a website for senior citizens. Pretty obvious? It is not that quite obvious when we see lot of sites which have been designed without considering the target audience. A funky themed site may not sit well with a big corporation. A site for a wooden furniture company should reflect the company’s products and also make an impression on customers who have come to the website to buy wooden furniture. The ambience of the site should match the product or services and the customer should feel the same.
3) Easy navigation: Navigation is perhaps the most important piece of the puzzle. A user friendly site that makes it easy for user to navigate a site is much better than a site with mystery meat navigation. Yes, mystery meat navigation may look cool for you but will fox a user and s/he will beat a hasty retreat. Not exactly what you wanted from your website. Eh? Make navigation such that you make the user go to areas that you want to. If you know a user will need particular information before buying a product then make it easy for him to locate that information. A clutter free navigation with links to major parts of the website is desirable. Assist the user in achieving their goals in least possible number of clicks.
4) Incorporate useful features: If possible try to add features that increase the functionality or usability of the website. A search feature is one of them. Suppose your site sells electronic gadgets. When a user is viewing description of a gadget “A” then a feature which shows the list of products which other buyers bought along with the product “A”. Show accessories that can be bought with the product and so on.
5) Deliver to web design client what they want (& what they need!): Customer is always right! After all, not only is he paying you for designing his website but also knows his business better than you do. Before going to the drawing board, have a detailed discussion about their business, industry, targeted audience, services/products and their preferences. If they would like to have a particular type of design or features then try to incorporate them. If client’s preferences are not advisable then guide him why those should be discarded. Educating your client through entire process and taking his views is always a good idea.
Enovabiz Solutions is a leading Website Design India Firm specializing in Web Development, ASP.Net development, Cloud Computing, Multimedia, Brochure Design and Logo Design. Our SEO Company India also offers affordable SEO Services.
1) Beautiful + User Friendly Site: A myth has creeped-in web designing world. Many web designers are of opinion that a functional site cannot be beautiful and vice versa. In their quest for a pretty site they sacrifice functionality and vice versa. I am of the opinion that this is a lazy approach and a website can be user friendly as well beautiful. A little bit more thought and planned approach can help in fulfilling both needs. An aesthetic site can be user friendly.
2) Design for site’s audience: A gaming website been developed for kids will be different from a website for senior citizens. Pretty obvious? It is not that quite obvious when we see lot of sites which have been designed without considering the target audience. A funky themed site may not sit well with a big corporation. A site for a wooden furniture company should reflect the company’s products and also make an impression on customers who have come to the website to buy wooden furniture. The ambience of the site should match the product or services and the customer should feel the same.
3) Easy navigation: Navigation is perhaps the most important piece of the puzzle. A user friendly site that makes it easy for user to navigate a site is much better than a site with mystery meat navigation. Yes, mystery meat navigation may look cool for you but will fox a user and s/he will beat a hasty retreat. Not exactly what you wanted from your website. Eh? Make navigation such that you make the user go to areas that you want to. If you know a user will need particular information before buying a product then make it easy for him to locate that information. A clutter free navigation with links to major parts of the website is desirable. Assist the user in achieving their goals in least possible number of clicks.
4) Incorporate useful features: If possible try to add features that increase the functionality or usability of the website. A search feature is one of them. Suppose your site sells electronic gadgets. When a user is viewing description of a gadget “A” then a feature which shows the list of products which other buyers bought along with the product “A”. Show accessories that can be bought with the product and so on.
5) Deliver to web design client what they want (& what they need!): Customer is always right! After all, not only is he paying you for designing his website but also knows his business better than you do. Before going to the drawing board, have a detailed discussion about their business, industry, targeted audience, services/products and their preferences. If they would like to have a particular type of design or features then try to incorporate them. If client’s preferences are not advisable then guide him why those should be discarded. Educating your client through entire process and taking his views is always a good idea.
Enovabiz Solutions is a leading Website Design India Firm specializing in Web Development, ASP.Net development, Cloud Computing, Multimedia, Brochure Design and Logo Design. Our SEO Company India also offers affordable SEO Services.
Tuesday, January 18, 2011
Are you making these 5 SEO mistakes?
SEO process is quite simple and well known. SEO is not a rocket science but still it amazes me to see how many mistakes people do make. Even SEO experts have been guilty of making them. Is it ignorance or carelessness? Whatever it maybe let's explore what are these SEO sins and how do we rectify them.
1) Duplicate Title & Meta tags: This is the most common mistake. I have seen a website having numerous pages having same title and meta tags. Each webpage is different and serves a different purpose then it makes no sense to have duplicate meta tags and titles. Each product page should have correct keywords in meta tags and titles. Not only is this useful from SEO point of view but also a site visitor. S/he will immediately recognize a page from its title.
2) Absurd/Default Titles: Webpages created with WYSIWYG editors like Dreamweaver have default title such as "Untitled Document". Designers as expected do not care about SEO. Many webpages have Titles such as "Home". Many websites have titles with wrong/insufficient information. An auto dealer's website may have a title "Steve Autos". Such titles serve very little purpose because they don't reveal where this dealer is located, what type of cars or brands they are selling. Not many people search for "Steve Autos". Rather they will search for "used car dealer New Jersey" or something like that. Your title should have keywords which people are more likely to search for.
3) Using Flash based websites: I always cringe when I see a website fully made in Flash. This is one super mistake which jealous and over eager web designers are always prepared to make unless stopped by wise SEO Consultants. Flash enables designers to make nice looking website, with all bells and whistles but they are like a kryptonite as far as search engine optimization of a site is concerned. Search engines cannot read flash and it has no way of knowing what the site is about. If your site is flash based, it will look cool but it will have a lonely life because it won't have any presence on internet and no traffic as a result.
Even if your website just has a flash based menu, the problems are plenty. Search engines bots cannot read menu and hence will have great difficulty in indexing all page of your website.
Make life easier for Google bots and use CSS based navigation for more accessibility.
4) Negligible inbound links: On-page optimization though crucial is not the end of SEO. Inbound links from relevant websites with good PageRank are the lifeline of a website. Try to get inbound links from different sources with different anchor text.
5) Too much of SEO: Many SEO Consultants stuff their website with keywords. They do not know that more is not better. Search engines take a dim view of such websites and can penalize them. Make copy which looks natural with a decent sprinkling of keywords.
Enovabiz Solutions is a professional India SEO Company offering SEO consultancy to the clients all over the world. Our Search Engine Optimization Company provides a wide array of online marketing and SEO Services India, USA, UK and Australia.
1) Duplicate Title & Meta tags: This is the most common mistake. I have seen a website having numerous pages having same title and meta tags. Each webpage is different and serves a different purpose then it makes no sense to have duplicate meta tags and titles. Each product page should have correct keywords in meta tags and titles. Not only is this useful from SEO point of view but also a site visitor. S/he will immediately recognize a page from its title.
2) Absurd/Default Titles: Webpages created with WYSIWYG editors like Dreamweaver have default title such as "Untitled Document". Designers as expected do not care about SEO. Many webpages have Titles such as "Home". Many websites have titles with wrong/insufficient information. An auto dealer's website may have a title "Steve Autos". Such titles serve very little purpose because they don't reveal where this dealer is located, what type of cars or brands they are selling. Not many people search for "Steve Autos". Rather they will search for "used car dealer New Jersey" or something like that. Your title should have keywords which people are more likely to search for.
3) Using Flash based websites: I always cringe when I see a website fully made in Flash. This is one super mistake which jealous and over eager web designers are always prepared to make unless stopped by wise SEO Consultants. Flash enables designers to make nice looking website, with all bells and whistles but they are like a kryptonite as far as search engine optimization of a site is concerned. Search engines cannot read flash and it has no way of knowing what the site is about. If your site is flash based, it will look cool but it will have a lonely life because it won't have any presence on internet and no traffic as a result.
Even if your website just has a flash based menu, the problems are plenty. Search engines bots cannot read menu and hence will have great difficulty in indexing all page of your website.
Make life easier for Google bots and use CSS based navigation for more accessibility.
4) Negligible inbound links: On-page optimization though crucial is not the end of SEO. Inbound links from relevant websites with good PageRank are the lifeline of a website. Try to get inbound links from different sources with different anchor text.
5) Too much of SEO: Many SEO Consultants stuff their website with keywords. They do not know that more is not better. Search engines take a dim view of such websites and can penalize them. Make copy which looks natural with a decent sprinkling of keywords.
Enovabiz Solutions is a professional India SEO Company offering SEO consultancy to the clients all over the world. Our Search Engine Optimization Company provides a wide array of online marketing and SEO Services India, USA, UK and Australia.
Sunday, September 12, 2010
Three Reasons Why Your SEO Campaign Was a Disaster
Most websites have joined the SEO bandwagon. Rarely will you find sites which have not been promoted on search engines using SEO techniques. Over the years SEO industry has matured to a great extent. There is greater awareness about SEO. Even the most cutting edge knowledge about SEO which was earlier in the hands of few select people is now in public domain. But even these results have not stemmed the tide of unsuccessful SEO campaigns which have blighted this industry. Though, there are no definite data regarding the success or failure rate of SEO campaigns, through personal experience I have found that there are many SEO companies whose failure rate is almost 100%. Yes, you may know about an excellent SEO Company but as a trend these are far and few in between.
Bigger budgets and greater resources have not reversed the trend and there is no immediate hope in the near future unless there is a dramatic change in how Search Engine Optimization is perceived by both SEO companies and clients. So, what are the reasons, behind the failure of SEO campaigns? Most SEO companies do not divulge the reasons behind the failure by stating that SEO is too complicated to be understood by the client and hence, they need not share the real reasons. The fact is that they cannot tell reasons because most of the time they do not have a clue regarding how SEO works. And even if they do know the reason, they won't tell their client because it will reveal their shortcomings.
Most of the times, the reason behind the failure of a SEO campaign are very apparent.
Poorly designed SEO campaign: Majority of SEO campaigns are doomed from the very onset. The SEO consultant fails to deploy correct SEO techniques. SEO companies do not conduct an in-depth analysis of the industry, market and targeted audience before planning a SEO campaign. SEO consultants just plan a cookie cutter approach to all clients across a whole spectrum of industries. They do not acknowledge the fact that each company has its own peculiarities which have to be taken in to account while designing and planning a SEO campaign. Lack of keyword research and traffic analysis also results in disastrous SEO campaigns.
Inconsistent SEO and short term SEO campaigns: Many SEO consultants fail to see the benefit of a consistent SEO campaign. Their SEO campaigns start and stop in fits and starts. SEO companies and clients - both share the blame. SEO companies under pressure to get more clients promise great results in a short span of time. Anyone who understands SEO knows that this is not how SEO works. Many clients need quick results which force a SEO company to accept unrealistic deadlines. When desired results do not materialize, SEO campaigns stops dead on its track. Another SEO campaign bites the dust and another disillusioned SEO client.
Some SEO clients have the belief that SEO is a one time activity. They discontinue a campaign after securing a position. They do not take in to account that competitors must also have their SEO campaigns in place and will soon catch up. SEO is a long drawn affair which needs lot of time for planning and executing. And still more time for search engines to recognize and evaluate these SEO efforts.
Lack of knowledge & experience: A new trend is emerging. Directory submitters and link builders whose experience just involved browsing sites and sending link exchange requests think that they know SEO enough to be called SEO consultants. There would have been no problem but for the fact that they do not even know the basic concepts of SEO. Needless to tell, these "SEO consultants" charge lot less than genuine & experienced SEO consultants. SEO clients lured by such attractive rates, hire them thinking that they have made a great deal. Of course, few months down the line they watch in despair as their website, money and time go down the drain in front of their eyes.
Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. Our SEO Company provides a wide array of SEO Services and online marketing. For exclusive Search Engine Optimization Services, contact us now. Our SEO packages suit every budget and business.
Bigger budgets and greater resources have not reversed the trend and there is no immediate hope in the near future unless there is a dramatic change in how Search Engine Optimization is perceived by both SEO companies and clients. So, what are the reasons, behind the failure of SEO campaigns? Most SEO companies do not divulge the reasons behind the failure by stating that SEO is too complicated to be understood by the client and hence, they need not share the real reasons. The fact is that they cannot tell reasons because most of the time they do not have a clue regarding how SEO works. And even if they do know the reason, they won't tell their client because it will reveal their shortcomings.
Most of the times, the reason behind the failure of a SEO campaign are very apparent.
Poorly designed SEO campaign: Majority of SEO campaigns are doomed from the very onset. The SEO consultant fails to deploy correct SEO techniques. SEO companies do not conduct an in-depth analysis of the industry, market and targeted audience before planning a SEO campaign. SEO consultants just plan a cookie cutter approach to all clients across a whole spectrum of industries. They do not acknowledge the fact that each company has its own peculiarities which have to be taken in to account while designing and planning a SEO campaign. Lack of keyword research and traffic analysis also results in disastrous SEO campaigns.
Inconsistent SEO and short term SEO campaigns: Many SEO consultants fail to see the benefit of a consistent SEO campaign. Their SEO campaigns start and stop in fits and starts. SEO companies and clients - both share the blame. SEO companies under pressure to get more clients promise great results in a short span of time. Anyone who understands SEO knows that this is not how SEO works. Many clients need quick results which force a SEO company to accept unrealistic deadlines. When desired results do not materialize, SEO campaigns stops dead on its track. Another SEO campaign bites the dust and another disillusioned SEO client.
Some SEO clients have the belief that SEO is a one time activity. They discontinue a campaign after securing a position. They do not take in to account that competitors must also have their SEO campaigns in place and will soon catch up. SEO is a long drawn affair which needs lot of time for planning and executing. And still more time for search engines to recognize and evaluate these SEO efforts.
Lack of knowledge & experience: A new trend is emerging. Directory submitters and link builders whose experience just involved browsing sites and sending link exchange requests think that they know SEO enough to be called SEO consultants. There would have been no problem but for the fact that they do not even know the basic concepts of SEO. Needless to tell, these "SEO consultants" charge lot less than genuine & experienced SEO consultants. SEO clients lured by such attractive rates, hire them thinking that they have made a great deal. Of course, few months down the line they watch in despair as their website, money and time go down the drain in front of their eyes.
Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. Our SEO Company provides a wide array of SEO Services and online marketing. For exclusive Search Engine Optimization Services, contact us now. Our SEO packages suit every budget and business.
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